MarkForge

Project Type
Logo & Branding
Industry
Manufacturing
Role
Identity & packaging
Duration
5 weeks
Budget
$13,000

Project Overview

MarkForge makes hand tools. Their mark had to work at four millimetres, struck into steel, as well as on a website.

Problem

Every version they had was drawn for a screen: fine strokes, tight counters, a gradient. None of it survived the stamping tolerance.

Solution

We rebuilt it around the constraint — one weight, open counters, no detail smaller than the die can hold. The same mark now reads as one thing on the tool, the box and the site.

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